Campaign backed by Julian successful as Sainsbury’s become largest supermarket to launch ‘Best of British’ section online
February 23, 2024
Sainsbury’s become biggest supermarket to implement a ‘Buy British’ section for online shoppers in third big success for a campaign supported by Julian.
In August 2023, Julian and 125 other cross-Party MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.
The letter, written by Dr Luke Evans MP, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
The ’Best of British’ page on Sainsburys.co.uk spotlights over 450 British-sourced grocery products – including popular produce, meat, dairy and eggs – meaning customers shopping for groceries on Sainsbury’s website can now find and buy homegrown produce even more easily.
The move champions British grown and produced products to the millions of online customers who shop with Sainsbury’s.
Since Julian signed the open letter over 30,000 people have signed a National Farmers’ Union (NFU) petition in support, the Government endorsed the campaign and Morrisons and Aldi have also launched a ‘British’ section for online shoppers.
Julian said:
“It’s great to see Sainsbury’s have made this site-wide change and put our nation’s farmers first.
“The reaction to this campaign has been overwhelmingly positive, with food producers across the United Kingdom supporting the call and consumers asking why supermarkets weren’t doing it already.
“Sainsbury’s have become the biggest supermarket to launch a ‘Best of British’ section and with 450 items, it’s the biggest yet!”
