Campaign backed by Julian successful as Morrisons launch ‘British’ section online
December 6, 2023
A campaign for a ‘Buy British’ section on supermarkets’ online stores supported by Julian has first major success as Morrisons launch ‘British’ section online.
In August, Julian and 120 other cross-Party MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.
The letter, written by Dr Luke Evans MP, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
Now, Morrisons Chief Executive Rami Baitiéh has written to Dr Luke Evans MP to “confirm that we have implemented a ‘British’ section to morrisons.com which enables customers to quickly navigate to British [produce]” such as meat, fish, vegetables and dairy products.
This new section of the website, which groups together key British lines, can be found via the ‘Shop Groceries’ drop down menu on the morrisons.com homepage, with Morrisons saying they “intend to continue developing this section of the website and highlight new lines as they come into season and customer focus.”
Since writing the open letter over 27,000 people have signed a National Farmers Union (NFU) petition in support of a ‘Buy British’ section online and on Back British Farming Day, September 13th, the Government endorsed the campaign and called for industry-led action by supermarkets.
Speaking after the announcement, Julian said:
“I applaud Morrisons for their leadership on this campaign and putting our farmer’s interests first.
“The reaction to this campaign has been overwhelmingly positive, with food producers across the United Kingdom supporting the call and consumers asking why supermarkets weren’t doing it already.
“I trust other supermarkets will implement the ‘Buy British’ section soon.”
