Another win for Julian’s Buy British campaign
January 29, 2024
The campaign for a ‘Buy British’ section on supermarkets’ online stores supported by Julian sees its second success as Aldi launch ‘Best of British’ section for click and collect shoppers.
In August 2023 Julian and 120 other cross-Party MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.
The letter, written by Dr Luke Evans MP, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
Aldi Chief Executive Giles Hurley has written to Dr Evans MP to confirm the implementation of “a standalone ‘Best of British’ category on our website to showcase our incredible British products.”
The UK’s fourth-largest supermarket’s new dedicated webpage includes a wide selection of over 250 groceries, ranging from meat to dairy products and everyday essentials, and can be found at groceries.aldi.co.uk for click and collect shoppers.
Since Julian MP signed the open letter over 30,000 people have signed a National Farmers Union (NFU) petition in support, the Government endorsed the campaign and Morrisons also launched a ‘British’ section online.
Speaking after Aldi announced their Best of British section, Julian said:
“It’s great to see Aldi have made this small but meaningful change and put our farmers first.
“The reaction to this campaign has been overwhelmingly positive, with food producers across the United Kingdom supporting the call and consumers asking why supermarkets weren’t doing it already.
“Both Morrisons and Aldi have shown great leadership on this, I trust other supermarkets will make the change soon too.”
